In 2005, a sixth-generation Montanan and a native of the Scottish Highlands, met and started a life together in the mountains of Big Sky.

In 2024, Shannon Hyem and Ewan Knowles returned to those same mountains and decided that Big Sky would be the landing place for their family. After 16 years of traveling the world, they wanted to give their children a home base, and this special place was the perfect match.

For their family, Hero Snow is about creating a legacy of service, creativity, and joy. For the community, Hero Snow Coffee strives to be a small yet meaningful part of what makes Big Sky feel like home.

WHAT IS HERO SNOW?

The name “Hero Snow” conjures images of adventure, fun and ski culture to the core. It was inspired by a good friend and local Olympic skier, who had experienced a “hero snow” day skiing at Big Sky Resort. The name stuck with us both, and that has evolved into this special place we’ve created.

“Hero snow” is that perfect, dreamy snow—soft, effortless, and unforgettable. It’s when everything feels just right, whether you’re skiing your heart out or simply living in the moment.

Hero Snow Coffee’s mission is to carry that spirit into everything we do: from creating a welcoming atmosphere and curating creative drinks, to taking an active role in community events. We are committed to providing each customer with an experience, not a transaction.